Klara CosmeticsAs Visual Brand Director, I was in charge of rebranding the Klara Cosmetics brand packaging. This initiative involved simplifying existing brand imagery and bringing form and raw material to the spotlight.
Cosmetics and Skincare
Branding
Repackaging
Identity Design
Art Direction
INSPIRATION
Makeup packaging design has changed in the past decade from matte, black boxes and intense imagery to soft, raw materials and letting unique form speak louder than words. In this redesign, raw material, embossed type and vivid colour were the stars.
INITIAL RENDER
FLAT DESIGN WITH VARIATIONS
FIRST SAMPLE